Thato Fox Collective began with a simple question:

Why do some rituals feel worthy of beautiful design, while others are overlooked?

For years, the world of luxury glassware has centred around wine, champagne, and fine spirits. Yet some of life's most enjoyable moments happen around drinks that rarely receive the same attention. We found ourselves returning to one question: why shouldn't a cider be enjoyed from a glass designed with the same care, intention, and elegance?

The idea was hiding in plain sight.

In a world where creativity is often expected to fit neatly within existing categories, we chose to look beyond them. We opened our minds to the possibility that innovation doesn't always mean inventing something entirely new. Sometimes it means elevating something familiar and seeing it differently.

That thinking led us to create our signature cider glass. A piece designed specifically for those who appreciate thoughtful design, everyday luxury, and the joy of turning ordinary moments into memorable ones.

But this was never just about cider.

Thato Fox Collective was founded on a broader belief: that the objects we surround ourselves with have the power to transform the way we experience our homes and our daily rituals. We believe luxury should not be reserved for special occasions. It should be woven into everyday life.

Glassware became our starting point because it sits at the centre of so many meaningful moments, celebrations, conversations, quiet evenings, family gatherings, and everything in between. It is where function meets experience.

Our collections are designed for people who appreciate the finer things, but who also value authenticity, comfort, and connection. People who understand that luxury isn't about excess; it's about intention.

Today, our glassware collection marks the beginning of that journey.

Tomorrow, we look forward to bringing the same philosophy to a wider world of homeware, thoughtfully designed pieces that elevate everyday living and celebrate the beauty of gathering, hosting, and creating a home that feels uniquely your own.

Welcome to Thato Fox Collective.

Because every day deserves an elevated experience.